Formulate Hair Care Routine

Saturday, April 20, 2019

As fashionable and into makeup as I am, my hair care routine was totally lacking. That's why I was so excited when Formulate reached out to me to try out their products. 
Formulate is a hair care brand that engineers their products just for you. Basically, you take a quiz all about your hair, your current routine and what you are looking for in a shampoo/conditioner and they mix something up for you! How awesome is that? Also all of formulate shampoos and conditioners are sulfate free, paraben free, preservative free, and animal cruelty free. Which is really important to me. I want to know that what I'm using is good for my hair and for my body.

How the process works: you can go online or into their app to take the quiz. Once you submit the quiz the chemists get right to work creating your formula. I received my products about 2 weeks later to try so the turnaround time was really not bad. 

The packaging was beautiful! I love the sleek design and that both products come with a pump! I love a good pump! 

Inside the box you get a breakdown of all the ingredients in your products and it explains what each is good for. I wanted to focus on moisturizing my hair and repairing split ends so my products contained a ton of nourishing oils such as coconut oil, broccoli seed oil and Argan oil.

My Personal Review: My immediate thoughts when trying out the shampoo were that it smelled so AMAZING! When you take your quiz you can select what kind of scent you want for your products as well as how strong the scent is. I love my hair to smell amazing and I love orange and citrus scents so I chose Burgeon (blooming orange blossom) and strong for my choices. I'm not kidding when I tell you  that this smelled fantastic. Even long after my hair was dry the scent carried with me!
Also I loved the way the product lathered. For some reason I correlate the bubbles when washing my hair as to how well it's cleaning. Most natural shampoos I've used in the past didn't really lather up when shampooing so even though it may have still been cleaning my hair, I didn't feel like it was doing a good job. This shampoo is NOT like that. It lathers up so nicely and my hair felt so nourished and clean afterwards.
The conditioner was the same way, it smelled amazing and left my hair feeling so soft after I rinsed. 
After the shower I tend to let my hair air dry. Once my hair dried it felt super soft and nourished but honestly, kinda greasy. I did read in my instructions that it often takes a couple weeks for your scalp to adjust to all the oils and moisture in the products so it may leave your hair feeling greasier than normal. So I decided to wait it out a couple weeks to see if it improved. 
Unfortunately it did not and my hair was so saturated with oils that I couldn't straighten my hair without it feeling sticky. Now don't get me wrong. When I wore my hair curly my hair and curls looked fantastic. It was bouncy and did not get frizzy or tangled easily. But, I LOVE to wear my hair straight so I contacted the company and they immediately went to the chemist and began corrections to my formula. Formulate promises if you do not love your first batch they will correct anything needed FREE OF CHARGE! They were so great through this whole process and they completely understood my wishes and wants. 
It took only a week for my new order to come in (free of charge) and let me tell you they LISTENED!! They struck the nail on the head. This new product was everything I loved about the previous but my hair did not feel heavy with product and I can straighten my hair with ease. This company has been so easy to work with and it's been amazing to experience the consumer-chemist bond and how in control I felt with my products and what I was putting into my hair.
You guys are going to love this company I just know it! I love everything they stand for and have had such a fun experience trying their products. My hair care routine has completely changed and for the better.

Doesn't my hair look amazing? It feels refreshed and full of volume. I'm in LOVE!

...Ready for the fun part?
Okay guys, if you've make it this far you're in luck! I'm hosting a giveaway with formulate and one of you can win your very own set of customizable hair care products! All you have to do to enter is follow the link below and it'll take you to my formulate page. If you look to the left on my page it'll show you the giveaway entrance! 

Good Luck Guys!

Want to know more about this amazing company? Explore Formulate's site here:


  1. I have heard great things about Formulate from other bloggers and influencers as well. I love that each person can customize it for their hair. Hair isn't a "one size fits all" thing.

  2. Have been hearing more and more about Formulate. This is a great and thorough review! Am glad they got things to a product that you are happy with and glad to know they're committed to customer satisfaction.


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